Asst. Prof. Dr. Marjan KAMYABI

Education

Eastern Mediterranean University Tourism and hotel Management (PhD, 2022)
Gheshm university Tourism and hotel Management (Master, 2014)
Shahid Bahonar University of Kerman Tourism and hotel Management (Undergraduate, 2012)

Publications

Books and books chapters published internationally

Niche tourism a new trend for Destination development and market competencies - 2025
Assessing the Mediating Role of Destination Image on the Perceived Value and Satisfaction of People With Disabilities - 2023

Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)

Do Social Media Platforms Control the Sustainable Purchase Intentions of Younger People? - 2025
Sustaining Digital Marketing Strategies to Enhance Customer Engagement and Brand Promotion: Position as a Moderator - 2025
Enhancing Inclusivity: Exploring the Role of VR in Accessible Tourism Experience - 2025
An Investigation of the Challenges Faced by the Disabled Population and the Implications for Accessible Tourism: Evidence from a Mediterranean Destination - 2022

Papers presented in international conferences and printed as proceedings

Revolutionizing Hospitality: The Impact of Green Innovation on Sustainability and Organizational performance and Identity in North Cyprus Hotels - 2024
Impact of COVID-19 on Tourism Industry and post-COVID-19 recovery strategy: The case of Mediterranean Destination - 2021
Investigating the role of climatic comfort characteristics of ecotourism areas in economic development (Case study of Kerman province) - 2016

Other Publications

Impacts of Gambling on Students' Life, the Case of Eastern Mediterranean University: A Grounded Theory Research. - 2018
A review on eco-tourism potentials: a case study of Kerman-Iran - 2014
Ecotourism, geopark in Persian gulf, challenges and development strategies (case study of Qeshm Island) - 2014

Thesis Supervision

Master Thesis Supervised

ANALYZING THE IMPACT OF DIGITAL MARKETING STRATEGIES ON CUSTOMER EXPERIENCE AND BRAND LOYALTY THROUGH MARKETING PERFORMANCE - 2025
Balancing Act: The Role of Employee Position in Navigating Work Conflict and Optimal Job Performance in the Hotel Industry in Malawi - 2025
Anlysing How Commuting Stress Impacts Tourism and Hospitality Employees’ Work Engagement and Job Performance - 2025
Digital Transformation in Accessible Tourism: An In-Depth Analysis of Digital Solutions that Empower People with Disabilities to Elevate the Overall Tourism Experience and Perceived Image - 2024
From Farm to Festival: The Economic and Cultural Impact of Food Festivals on Regional Communities - 2024
The Moderating Role of Electronic Word of Mouth (Ewom) on the Relationship Between Purchase Intention and Brand Awareness - 2024
Impact of Cultural Heritage Preservation on Sustainable Urban Development and Community Resilience - 2024
Empowering Local Communities and Social Entrepreneurship Through Sustainable Rural Tourism Development. Evidence from Cameroon - 2024
Assessing the Impact of Job Satisfaction, Organizational Incentives and Workplace Culture on Job Performance in the Hospitality Industry: Case Study of Nigeria - 2023
The Impact of Tourism Development on The Satisfaction and Well-Being Of The Ala Ogbaga Deity In Nigeria - 2023
Assessing The Impact of Virtual Reality Marketing (Vr) on the Development of Sustainable Tourism and the Tourist Experience. Case Study of Jordan- Amman - 2023
Evaluating The Impact of Trend Niche Tourism on Destination Development and Market Competencies: Evidence of South West Nigeria - 2023

Research Areas

Accessible Tourism
Sustainable Tourism
Tourism Marketing
Tourism Planning
E-Tourism
Niche Tourism

Administrative Duties

Adviser to the Tourism Club (2022-2025)
University Curriculum Committee (2023-ONGOING)
Program coordinator (2025-ONGOING)
Vice Director (2025-ONGOING)

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Asst. Prof. Dr. MARJAN KAMYABI

School of Tourism and Hotel Management

CURRICULUM VITAE